Brushes, Hairs & Fibres Appointed Official Media Partner for spoga horse & spoga dog 2027
Brushes, Hairs & Fibres is pleased to announce its appointment as the Official Media Partner for the 2027 editions of spoga horse and spoga dog, Europe’s leading international B2B trade fairs for the global equestrian and pet industries.
Organised by Koelnmesse, the exhibitions will take place from 30 January to 1 February 2027 in Cologne, Germany. These premier exhibitions bring together manufacturers, suppliers, brands, retailers and industry professionals from around the world to showcase the latest innovations, products and technologies across the equestrian and pet sectors. While spoga horse continues as the leading B2B trade fair for the international equestrian industry, spoga dog is presented as spoga dog powered by ZZF, the German Pet Trade & Industry Association.
This partnership reflects the continued commitment of Brushes, Hairs & Fibres to delivering authoritative editorial coverage of the global brush, grooming, care, fibres and allied manufacturing industries.
Why This Partnership Matters
For the readers of Brushes, Hairs & Fibres, the grooming and care segments of spoga horse and spoga dog are of particular relevance. While both exhibitions encompass a broad commercial spectrum from equestrian equipment, nutrition and stable technology to pet products and accessories, they also provide an important international platform for manufacturers of grooming brushes, combs, applicators, natural and synthetic fibres, grooming accessories, care products and related manufacturing technologies.
As innovation continues to shape the grooming and care industries, these exhibitions offer valuable opportunities to discover emerging products, advanced materials and new manufacturing developments from across the global market.
What Readers Can Expect
As the Official Media Partner, Brushes, Hairs & Fibres will provide comprehensive editorial coverage before, during and after the exhibitions.
Our readers can look forward to:
- Official event news and announcements
- Editorial features on grooming & care innovations
- Developments in brush materials, natural and synthetic fibres
- Exclusive interviews with industry experts, exhibitors and organisers
- On-site reporting from Cologne
- Product launches, industry trends and market developments
- Post-event analysis and editorial insights
Through this partnership, Brushes, Hairs & Fibres aims to bring the global grooming and care community closer to the innovations, businesses and people shaping the future of the industry.
We invite our readers to follow our dedicated coverage in the months leading up to, during and after spoga horse & spoga dog 2027, as we deliver exclusive insights directly from one of Europe’s most influential international B2B trade fair platforms.
