Spoga Dog 2027 Highlights Trends in Health, Enrichment and Pet Mobility
Functional nutrition, preventive care, interactive products and pet transport solutions are among the areas set to feature at spoga dog powered by ZZF in Cologne.
The dog supplies industry continues to develop across several product categories, from nutrition and preventive health to mental stimulation and mobility. These themes will be in focus at spoga dog 2027 powered by ZZF, the B2B trade fair taking place alongside spoga horse from 30 January to 1 February 2027 at Koelnmesse in Cologne, Germany.
The event will bring together manufacturers, brands, suppliers and trade professionals from across the dog supplies market. For businesses working in pet care, grooming, accessories and related product categories, the fair will offer an opportunity to explore new products, assess developments across the market and connect with potential business partners.
Functional Nutrition and Preventive Animal Health
Functional nutrition and preventive animal health are among the product areas highlighted in the outlook for spoga dog 2027.
The categories span conventional pet food as well as supplementary products such as functional treats, powders, drops and nutritional toppings. Products designed to support specific aspects of animal well-being, including digestion, joint health, immune function and relaxation, are also part of this wider market segment.
For manufacturers and suppliers, these categories create opportunities to develop specialised product ranges for different needs and applications. They also underline the importance of product formulation, clear positioning and communication with retailers and other trade buyers.
The exhibitor brands identified in the event information include Beaphar, Bosch Tiernahrung, Camon, Farmina, Flexpaw, Flamingo, Interquell, KONG Tiernahrung, Manny, Nobby, Trixie, NORDEN and TAVIS.
Mental Stimulation Through Toys and Enrichment Products
Mental stimulation is another area represented in the product outlook for spoga dog 2027. Enrichment products are designed to engage dogs through play, exploration and problem-solving as part of their everyday routines.
Product categories include licking toys, chew toys, strategy games, sniffing mats and interactive toys that incorporate treats. These products serve different purposes, from encouraging exploratory behaviour to providing structured engagement during play.
For manufacturers, this category brings together product design, material selection, durability and functionality. Product safety, ease of cleaning and the suitability of materials for their intended use are also important considerations for brands developing toys and enrichment accessories.
The category offers a relevant area of interest for businesses involved in pet accessories, moulded products, textiles, components and other materials used in dog products.
Pet Mobility and Transport Solutions
Pet mobility is another product area highlighted in the outlook for the event. As dogs accompany their owners on more journeys and outings, transport-related products form part of the wider dog supplies market.
Relevant product categories include transport crates, pet bags, trolleys and associated travel accessories. These products address different requirements related to transport, handling, convenience and everyday use.
For manufacturers and suppliers, the category brings together several product-development considerations, including construction, material performance, usability and product design. Depending on the product, textiles, fasteners, hardware and other components can play an important role in the finished item.
The range of transport products also illustrates the diversity of the dog supplies sector, which extends beyond food and toys into accessories designed for practical, everyday applications.
Opportunities Across the Dog and Equine Industries
The co-location of spoga dog and spoga horse creates a shared trade-fair setting for professionals from the dog and equine markets.
For specialised pet retailers, the equine sector may offer opportunities to explore additional product categories. Similarly, equestrian businesses can use the event to discover products from the dog supplies market that may complement their existing ranges.
The connection is also relevant to manufacturers and suppliers serving both sectors. Businesses working with grooming products, brushes, textiles, hardware, care accessories and related components may find areas of common interest across the two markets.
While the dog and equine industries have distinct requirements, the shared setting provides trade professionals with an opportunity to explore both sectors during one visit to Cologne.
Spoga Dog 2027: A B2B Platform for the Dog Supplies Market
Spoga Dog powered by ZZF will take place from 30 January to 1 February 2027 at Koelnmesse in Cologne, Germany, alongside spoga horse.
The event is designed for trade professionals and will bring together businesses across the dog supplies sector. Its product focus spans areas including accessories, care, health, enrichment and transport.
For manufacturers, brands, suppliers, importers, exporters and retailers, the event will provide an opportunity to review product ranges, meet industry participants and explore business connections.
One ticket provides access to both spoga dog and spoga horse. The official ticket shop is now open for trade visitors.
As International Media Partner, Brushes, Hairs & Fibres will continue covering developments around spoga dog and spoga horse, with particular attention to grooming, care, brushes, materials, manufacturing and product innovation.
Event details
- Event: spoga dog powered by ZZF
- Dates: 30 January–1 February 2027
- Location: Koelnmesse, Cologne, Germany
- Format: B2B trade fair
- Co-located event: spoga horse
- Tickets: Available through the official spoga dog ticket shop
Source: Koelnmesse / spoga dog event information.
